Product forums

Every product on Product Hunt has its own forum where you can engage with your community, share updates, and build relationships with users and other makers.

What are product forums

Product forums are purpose-built spaces for makers to build in public with their users. Unlike Reddit, Discord, or Twitter, Product Hunt forums are designed specifically for founders who want to stay top-of-mind, get real feedback, and grow a community around what they're building.

Every product on Product Hunt has its own forum. You can find your product's forum by visiting your product page and clicking the "Forum" tab. The forum URL follows the pattern producthunt.com/p/product-slug.

How forums work

When you post a thread in your product forum, all followers of your product are notified. When you post as a maker, all of your followers are also notified. This means your forum posts reach both your product's audience and your personal following.

Unlike anonymous platforms, Product Hunt forums connect every post, comment, and reply to your profile and what you're building. This creates accountability and helps build genuine relationships. Your audience grows over time, and anyone who follows you or your product will see your future launches and updates.

note

The content you create in forums boosts your search footprint. This helps fix the ephemerality of Twitter and the anonymity of Reddit, creating additional search traffic for you and your product.

Set up your maker profile

Before posting in forums, add a Maker Byline to your profile. This adds a mini bio to every comment you leave, showing what you're building with a link to your product page.

To add a maker byline:

Click on My Profile in the top navigation.
Click Select a product and choose your current startup.
Save your changes.

Your maker byline will now appear on all your forum posts and comments, helping other community members understand what you're building.

Best practices

Be active in the community - Answer questions, give feedback, and be helpful. You'll build your audience on Product Hunt and surface your product in more places.

Keep your product page up to date - Ensure your website, social media links, description, features, and other details are current. This helps people, search engines, and AI find your product. Visit My Products to update your product page.

Own the conversation - Your forum is your space to share ideas, build trust, and test in public. Use it to stay connected with your community.

What to post

Use your product in public

Product Hunt is a community of product nerds, and conversations about products generate the most engagement. Create threads about the tools you love, start conversations about products you want to find or have tried, and naturally reference your own product in the process.

Example: Post about how you're using another tool and mention how your product complements it.

Make your forum official

Make your Product Hunt forum your official community by adding a link on your website. Ask your users to use the forum to ask questions, share wins, get support, and write how-tos.

Tip: Ask your users to share how they used your product to solve a real problem. Format: "How I [solved primary use case] using [product] and what I learned."

AMA threads

Post an Ask Me Anything (AMA) focused on a specific niche you know well. This is great for founders with unique growth stories or domain-specific expertise.

Example: "Cold email tips from a founder who booked 100+ meetings manually (AMA)"

Guides and playbooks

Write a deep, helpful guide on a topic you know a lot about, adding tons of value for other makers. Show how your product helps with it, but keep it genuinely helpful.

Example: "Everything I know about using cold email to grow a SaaS"

Make your content searchable

Write your post titles like people search. Think about your primary search terms and put them in the headline.

Bad: "Some improvements we made"

Better: "How we improved onboarding in [product] to boost signups by 28%"

Post a launch recap

Let your audience know how your launch went. Recap what worked and what didn't. Share lessons and insights to help others.

Changelog updates

Keep your community in the loop with product updates, big and small. Give context, share the "why," and link to what's new.

Format idea: "What we shipped this month in [product name]"

You can include screenshots, demos, GIFs, and YouTube videos.

Ask for feedback

Make your users part of the product process. Ask which design they prefer, whether to build feature X or Y next, or any other decision you're wrestling with.

Format idea: "Which design do you like better? A vs. B"

Keep it visual. Include screenshots, mockups, or quick Looms.

tip

Don't overthink it. Forums aren't about perfect polish. They're about building momentum and relationships. Show up, be real, and share what you're working on. Ask yourself: "What am I working on today that others might learn from, care about, or have an opinion on?" Then post it.