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Promoting your product

Boost your product's visibility on Product Hunt with Promoted Products, a paid advertising option that gives extra placement on the homepage and newsletter.

What are promoted products

Promoted Products are paid advertisements that give extra visibility to products on the Product Hunt homepage and newsletter. These posts are marked with a "PROMOTED" badge to distinguish them from everyday organic launches.

Promoted Products help you reach a wider audience beyond organic upvotes and community engagement. They're a way to amplify your launch and ensure your product gets in front of Product Hunt's full user base.

Eligibility

Promoted Products are not available for brand-new launches. Your product must already be live on Product Hunt before you can promote it. This ensures that promoted products have a track record of community engagement and are established on the platform.

If you're launching something new, you can post it for free as part of the regular Product Hunt experience. Once your product has been live for a while and you want to boost visibility, you can then consider promotion.

note

Regular product launches on Product Hunt are always free. Promotion is an optional paid service for products that want additional visibility.

Getting started

To promote your product:

  1. Visit producthunt.com/promoted-products.
  2. Select the product you want to promote.
  3. Choose your promotion duration and package.
  4. Complete the payment process.

Your promoted product will then receive extra visibility on the homepage and in the Product Hunt newsletter, marked with a "PROMOTED" badge.

Best practices

Even with promotion, your product's success depends on the quality of your launch and community engagement. Make sure your product page is complete and compelling, with clear descriptions, good images, and a working product link.

Respond actively to comments and feedback during your promotion period. Promoted visibility gets your product in front of more people, but genuine engagement and community interaction are what convert interest into upvotes and users.

tip

Combine promotion with active community engagement. Use your product forum to share updates, ask for feedback, and build relationships with users. This amplifies the impact of your promotion.

See also

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