Using Product Forums

Product Hunt forums are purpose-built spaces where makers can engage directly with their community, share updates, and build lasting relationships with users. Learn how to use your forum effectively.

What are Product Forums

Every product on Product Hunt has its own forum, a dedicated space for makers and users to have deeper conversations beyond the main product page comments. Forums are different from Reddit, Discord, or Twitter because they're tied directly to your product and audience.

Unlike anonymous platforms, Product Hunt is not anonymous. Every thread, comment, and reply connects to you and what you're building. This creates accountability and helps you build real relationships with your audience.

Finding your forum

To access your product's forum:

Go to your product page on Product Hunt.
Click the Forum tab.
You'll see all forum threads for your product.

You can also find your product page by visiting My Products and clicking your product from the sidebar.

Key benefits of forums

Notifications, Every thread posted in your product forum notifies all of your product's followers. Every thread you post notifies all of your followers. This gives your content built-in distribution.

Permanent audience, Anyone who follows you or your product will see your future launches and updates. Unlike Twitter or Reddit, your audience grows over time on Product Hunt.

Search visibility, The content you create in forums boosts your search footprint. This creates additional search traffic for you and your product over time.

Owned conversation, Your forum is your space. You own the conversation and can build trust with your community without relying on third-party platforms.

tip

Product Hunt forums are not anonymous. This is a feature, not a limitation. Transparency builds trust and helps you develop real relationships with your users.

Best practices

Add a maker byline, Add a maker byline to your profile so every comment you leave shows what you're building. To add a byline:

Click on My Profile.
Click Select a product and choose your current startup.

This helps people understand what you're building and makes it easier for them to follow your work.

Be active in the community, Answer questions, give feedback, and be helpful. You'll build your audience on Product Hunt and surface your product in more places. The more you engage, the more visibility you get.

Keep your product page up to date, Ensure your website, social media links, description, and features are current. People, search engines, and AI rely on this information to find and understand your product.

What to post

Use your product in public

Product Hunt is a community of product nerds, and conversations about products generate the most engagement. Create threads about the tools you love, start conversations about products you want to find, and share your experiences.

Example: Experimenting with Cursor, a maker sharing their experience using another product.

You can reference your own product naturally in the process, but keep the focus on the conversation, not the promotion.

Make your forum official

Make your Product Hunt forum your official community by adding a link on your website. Ask your users to use the forum to ask questions, share wins, get support, and write how-tos.

Tip: Ask your users to share how they used your product to solve a real problem. For example: "How I [solved primary use case] using [product] and what I learned."

Example: Everything I learned building my landing page on Bolt

AMA threads

Post an Ask Me Anything (AMA) focused on a specific niche you know well. This is great for founders with unique growth stories or domain-specific experience.

Example: "Cold email tips from a founder who booked 100+ meetings manually (AMA)"

Example: How Much Should You Pay Yourself? AMA with 3x Founder Waseem Daher

Guides and playbooks

Write a deep, helpful guide on a topic you know a lot about, adding tons of value for other makers. Show how your product helps with it, but keep it genuinely helpful first.

Example: "Everything I know about using cold email to grow a SaaS."

Example: "How I scaled an e-com brand to $1M in 3 months using AI"

Example: Everything I learned building my landing page on Bolt

Make your content searchable

Write your post titles like people search. Think about your primary search terms and put them in the headline.

Bad: "Some improvements we made"

Better: "How we improved onboarding in [product] to boost signups by 28%"

Example: We just launched a free Facebook ads benchmarking tool, ranks highly for "free facebook ads benchmarking tool"

Launch recaps

Let your audience know how your launch went. Recap what worked and what didn't. Share lessons and insights to help others.

Example: Traffic numbers after a successful Product Hunt launch: Top 5 product of the day

Changelog updates

Keep your community in the loop with product updates, big and small. Give context, share the "why," and link to what's new. You can include screenshots, demos, GIFs, and YouTube videos.

Format idea: "What we shipped this month in [product name]"

Example: Bucket 2025-03 update: CLI toolbar, GitHub app, launch week

Ask for feedback

Make your users part of the product process. Ask which design they prefer, or which feature to build next. Keep it visual with screenshots, mockups, or quick Looms.

Format idea: "Which design do you like better? A vs. B."

Or: "We're debating whether to build X or Y next, what would you use?"

Example: Testing testing: Does anyone want to use this?

Final tips

Don't overthink it. Forums aren't about perfect polish. They're about building momentum and relationships. Show up, be real, and share what you're working on.

When you're not sure what to post, ask yourself: "What am I working on today that others might learn from, care about, or have an opinion on?" Then post it.