Visibility and featuring

Understand how Product Hunt's homepage featuring works and what affects your product's visibility on the platform.

How visibility works

Every product submitted to Product Hunt is visible and discoverable. However, the homepage features a curated selection of products each day. Featured posts align with Product Hunt's guidelines, bring value to the community, and are on-topic for the platform.

Even if your product isn't featured on the homepage, it remains visible in the "All" feed. You can access the "All" feed by clicking "See all of today's products" at the bottom of the homepage, or by visiting producthunt.com/all. Your product can still receive comments, upvotes, and engagement in the "All" feed.

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Not everything can be featured on the homepage. Many new products are submitted every day, and the team balances featuring diverse, high-quality launches that resonate with the community.

Factors affecting visibility

Community engagement - The first step is the community. Product Hunt is built around user interactions. A product needs to resonate with the audience through clear problem-solution fit, strong community support, or genuine interest. Genuinely engaging with the community through thoughtful comments, feedback, and discussions will help boost your product's visibility.

Alignment with guidelines - Your product must align with Product Hunt's guidelines. This includes being on-topic for the platform, offering something of value to the community, and following best practices for respectful and relevant content. Products that meet these criteria have a stronger chance of being featured.

Curation and diversity - Even with community upvotes and adherence to guidelines, the Product Hunt team can't guarantee that a product will be featured. Curating the homepage to ensure diversity and relevance requires a balancing act. It's not just about the most upvoted products, it's about ensuring a range of exciting new launches that align with the community's interests.

Improving your visibility

To maximize your product's visibility on Product Hunt:

Share your launch - Drive traffic to your Product Hunt post from social media, email newsletters, and your website. Share your Product Hunt link with your community and encourage them to support your product.
Engage with the community - Respond to comments, answer questions, and participate in discussions about your product. Genuine engagement signals to the community that you're invested in your product and responsive to feedback.
Keep your product page up to date - Ensure your website, social media links, description, features, and other details are current. This helps people, search engines, and AI find your product.
Use your product forum - Post updates, ask for feedback, share learnings, and build a community around what you're building. Forum activity keeps your product visible and engaged.
Follow the guidelines - Ensure your product and all submissions align with Product Hunt's community and featuring guidelines.

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Even if your product isn't featured on the homepage, you can still build momentum through the "All" feed and your product forum. Consistent engagement and community building can lead to visibility and growth over time.

Product types with limited homepage visibility

Based on community feedback, Product Hunt has limited homepage placement for certain product types, though they remain visible in the "All" feed:

Product type	Status
Blog posts and articles	Limited homepage visibility
Courses and educational programs	Limited homepage visibility
Events and limited-time programs	Limited homepage visibility
Directories and lists	Limited homepage visibility
Templates and template collections	Limited homepage visibility
Service offerings	Limited homepage visibility
Lead magnet pages and guides	Limited homepage visibility

These products are valuable to the community, but the homepage is optimized for software, apps, and hardware launches.

Re-reviewing submissions

If your submission wasn't featured but you think it deserves another look, engage with the community and use that feedback to improve your future submissions. You can resubmit a product after 6 months with significant updates. However, the decision on whether a product is featured remains at the Product Hunt team's discretion.

Finding your product

Even if your product isn't featured on the homepage, you can always find it:

Scroll to the bottom of the Product Hunt homepage.
Click "See all of today's products" to view a complete list of submissions.
Visit your Product Hunt profile to see all products you've submitted.